Executive Summary
Skool is a community-first platform that synthesizes a Facebook Group, a Course Platform (LMS), and a Gamified Forum into one simplified interface. It is designed to maximize engagement and retention for paid masterminds and coaching programs.
The Strategic Context
Facebook Groups are noisy, distracting, and algorithm-dependent. Your members get distracted by cat videos before they see your post. Skool is a focused, distraction-free environment. Its gamification (leaderboards, levels) keeps members addicted to *your* content, drastically reducing churn and increasing the LTV of your community members.
Core Advantages
Unified Community & Courses.
Built-in Gamification.
Simple Monthly Recurring Revenue.
High User Retention.
The Cost of Inaction
“If you have an audience but no community, you are leaving recurring revenue on the table.”
Implementation Roadmap
Create Group.
Upload Course.
Invite Fans.
Charge Monthly Subscription.
Skool: Community
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