Executive Summary
Hotjar is a visual analytics layer that sits on top of your website. While Google Analytics tells you *what* happened (e.g., 50% bounce rate), Hotjar tells you *why* by recording real user sessions, generating heatmaps of clicks/scrolls, and collecting user feedback.
The Strategic Context
You cannot optimize what you cannot see. Often, a drop in conversion is due to a simple UI bug or a confusing layout that you would never find in a spreadsheet. Hotjar lets you watch users 'Rage Click' on broken buttons or scroll past your CTA. It provides the qualitative data needed to fix your funnel's leaks.
Core Advantages
Session Recordings.
Click/Scroll Heatmaps.
On-site Surveys.
Conversion Funnel Analysis.
The Cost of Inaction
“You are guessing why your conversion rate is low. Hotjar shows you the exact moment they leave.”
Implementation Roadmap
Install Script.
Record 100 Sessions.
Watch Friction Points.
Fix UI.
Hotjar: User Insights
Deploy this specific architecture to optimize your agency's workflow efficiency.
Initialize ToolEnterprise Support
Scaling past $10M ARR? You need custom infrastructure, not just tools.
Contact Engineering